Also, it has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. No longer are young adults interested in sitcoms as they watch reality televisions shows. Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. Market research and analysis show that the proposed advertising media for the new fall lines need to be reprioritized and changed.
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